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The Complete Guide

The REALM Guide

Everything Realm does, and how to use it. The full handbook: every feature, with step-by-step instructions. Use the contents on the left to jump to a chapter.

97Chapters
15Product areas

Brand, Website & Analytics

Three of Marketing Studio's top tabs sit around the content you produce in the Studio: Brand is who you are, Website is your public presence, and Analytics is how it all lands.

Brand

Your brand profile is what makes EVE's drafts sound like you instead of generic marketing copy. It holds your:

  • Display name, title, and tagline
  • Look — colors, logo, and headshot
  • Voice — the tone EVE writes in

Open Marketing → Brand to fill it in. The Overview tab shows a brand-completeness number that climbs as you complete your profile — the more complete it is, the better and more on-voice EVE's content gets.

Your brand is yours, tied to you and your Workspace — not to any single Realm. A transaction's private details never feed your public marketing.

Website

The Website tab manages your public agent (or brokerage) site — the page prospects land on. It draws on the same brand profile, so your site and your posts stay visually consistent. Keep your headshot, bio, and contact details current here; they're what a new lead sees first.

Analytics

The Analytics tab is your marketing scoreboard: how your published content performed — reach, engagement, and which posts landed. Use it to learn what resonates with your sphere and to steer what you (and EVE) create next. If an underlying channel's stats are briefly unavailable, Analytics shows what it has and notes what's missing rather than going blank.

See also